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Hi there!
It's Sofia, a passionate product designer with a creative design art and events background, who is loyal to art. I am moved by what I see. Bad UX gets on my nerves.
MyDigi 2.0
Rethinking rewards system and loyalty programme of the biggest telco in Malaysia.
BIBD Digital PFM
Redefining digital banking experience in Brunei with its first personal finance manager app.
Froyo
Redefining digital experience in shop, branding and concept in India, Singapore, Malaysia and throughout Asia.
Digital Academy
Reimagining digital education experience in Malaysia with Petronas.
Coming Soon...
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