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Froyo
Redefining digital experience of a brand across Asia.
Intro
Redefining digital experience in shop, branding and concept in India, Singapore, Malaysia and across Asia.
Timeline
January - February 2020
Team
2 other designers, 1 project manager, 1 researcher.
My Role
Product Designer
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conduct and participate in brainstroming sessions and planning.
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come up with key journey - store experience.
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concept design of web prototype
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create digital products for social media.
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design brand experience merchandise and mockups.
01
Understand
old design before design refresh
Background
Froyo is a yogurt brand that originated from India. It wants to expand and create brand awareness across other countries in a way that can relate and reach to millions of people across the world.
Brand Story
Manifesto
Logo
Character
Typography
Colours
Pattern
Key Journey - Store Experience
I came up with these illustrations to illustrate the user journey of people buying Froyo yogurt to reimagine the shop experience of Froyo. Follow our journey below to get the Froyo experience!
Concept Prototyping
Next, we came up with some concepts for Froyo digital products and social media such as a site to introduce the brand story, IG Story sharing for promotion, IG post for engagement, Spotify banner and more.
web concept and story flow
IG Story sharing
IG post engagement
IG Story filter engagement
Spotify banner
Continue to design better experiences
Thank you for staying throughout my case study on Froyo India's brand refresh and expansion across the Asian market! Hope you enjoyed hearing my thought process and checking out our designs! :)
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